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Headquartered in Los Angeles and New York, LATV is the nation's first bilingual music/entertainment network distributed via digital multicast. A pioneer in bicultural youth broadcasting, LATV has been on the air in the Los Angeles market since 2001 and launched nationally on April 23, 2007.
Targeting the 18 to 34 year old latino, LATV's programming bouquet offers a range of content that includes multi-genre music, lifestyle and entertainment. The network is ad-supported and offers an array of programming that is original and exclusive featuring top performers in the Latin music world.
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Con base en Los Angeles y New York, LATV es la primera cadena de entrenimiento y música a nivel nacional y de caracter bilingüe, distribuida por digital multicast. Como una compañía pionera en la emisión de contenidos biculturales, LATV ha permanecido en el aire en el mercado de Los Angeles desde 2001, habiendo sido lanzado de forma nacional en abril de 2007.
La audiencia a la cual se sectoriza el contenido de la cadena son los jóvenes latinos de 18 a 34 años de edad. El abanico de shows de LATV ofrece variadas opciones entre las cuales pueden encontrarse programas musicales multigénerco, estilos de vida y entretenimiento en general (series episódicas y shows de interés cultural). La cadena dispone de espacios publicitarios y ofrece diferentes oportunidades de programación originales y exclusivas entre los contenidos de mayor difusión y éxito en el ámbito de la música latina.
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Sales Office
New York Sales Office
201 E. 16th St.
New York, NY 10003
(212) 627-3192
Contact: Margarita Cheng
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Affiliates' sale contacts
Full affiliates' contact list.
Click here |
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| Management |
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Luca Bentivoglio
Chief Operating Officer
Chief executive responsible for all aspects of national bilingual media company; oversee programming, production, marketing, sales, affiliate relations and digital media; develop and maintain relationships with creative artists who provide broadcast and digital content; identify brand-appropriate programming for acquisition from domestic and international media organizations; manage creative and operational personnel at corporate headquarters and in regional offices; credited with 10% growth in television ratings and 200% growth in website traffic during first two years of tenure; report to Board of Directors.
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David Morales
Vice President of Sales & Distribution
David Morales is Vice President and head of the New York office, where he runs LATV’s national Sales and Distribution efforts. David is also in charge of LATV’s American Latino Syndication business, having overseen the integration of this division following its acquisition by LATV in January of 2008. In addition, David executive produces “American Latino TV” and “LatiNation,” LATV’s nationally syndicated half-hour magazine shows. David earned a J.D. from Harvard Law School in 1994, and graduated from Stanford University in 1990 with a B.A. in English Literature.
Contact David
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Lalo Marron
Executive Director of Programming and Production
Eduardo “Lalo” Marrón has been crazy about TV ever since his junior high years. After attending The Savannah College of Art & Design he started in 1993 a groundbreaking youth magazine TV show called GENERATION X in Guadalajara.
He produced a season of MTV-Latino’s “Afuera” show and in the year 2000 he became the Director & Producer of TELEHIT, creating new shows, discovering new talent that made Telehit the No. 1 music video channel in Latin America.
In 2005 he joined MVS Multivision and started from scratch a new TV channel called EXA TV with more than 12 new shows and 25 hosts.
On May 2007 he learn about LATV becoming a national network in the USA and joined the channel and has been here since… developing, producing and acquiring TV shows from different production companies and networks and supervising all production needs.
Contact Lalo
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Esteban Lopez Blanco
Vice President of Interactive
Since joining LATV in 2008 Mr. Lopez Blanco has developed the company's popular and successful new media strategy, including overseeing LATV's entire online, mobile and 360 degrees integrated sales strategies.
Prior to joining Entravision, Esteban was founder and CEO of Sapo Communications, (an interactive strategy and outsourcing/off shoring technology provider), ELatinBusiness, (a leading Internet incubator in Los Angeles) and American Pacific College, (a private post secondary school based in Van Nuys, California).
Esteban holds a Bachelors' degree in Computer Science from the University of Buenos Aires and a Master's degree in Business Administration from the New York Institute of Technology.
Contact Esteban
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